This research report includes the details of how user research was conducted, the founded results, and a brief list of hypotheses for the Alfa. It has as objective to show how the pickup solution has been shaped by user needs and allow a better understanding of aggregates customers by country and segment.
July 28, 2020
Project Lead: Gerardo Espinosa and Alberto Márquez
UX Researcher: Karina Monreal
UX Designer Oscar Fuentevilla